THE BOLD P
Striking the right balance between heritage and the evolutionary process of progressing into the future is critical in representing such an iconic brand as the General Insurance Association of Malaysia (PIAM). This is the fundamental thought behind the ‘Bold P’. We have highlighted the capital P as a symbolic icon of the association through a fresh and bold visual. It sends a strong message of not only being ‘people oriented’ but also inclusive of the versatile ‘personalities’ embodied by the association.
A square shape with soft edges is visible inside the “P” that aims to communicate the core strength of the association led by strong and yet compassionate leadership.
The subtle curvatures on the icon also represent a ﬂuid circular motion that symbolises constant progression throughout the many facets of the association. Some of which include organisational growth, stability and adaptability through time and changing environments.
PIAM has created a strong identity through the use of colour green in its logo, which is retained in this strong sense of identity. The gradients of tones of the colour green and yellow in the new logo embody the diversity of the industry, its players and the multinational characters of Malaysia.
Growth and vitality, renewal and restoration.
Self-reliance, reliability and dependability.
Helping us to ﬁnd new ways of doing things.
Relates to clarity of thought and ideas.