Kuala Lumpur, 25 July 2024 – Persatuan Insurans Am Malaysia (“PIAM”) and Malaysian Takaful Association (“MTA”), together with their respective member companies, in collaboration with Bank Negara Malaysia (BNM), announce the launch of a comprehensive educational microsite, a brand film, and an exciting contest designed to empower motorists and promote safe driving practices under the multi-year #JomLevelUp Consumer Education Programme (“CEP”).
The new microsite, titled #JomLevelUp, serves as a one-stop resource for knowledge on various aspects of motor insurance/takaful including information on claim processes. Visitors can explore informative articles, watch the brand film, download the futuristic mascot of the campaign, Ot-to WhatsApp sticker pack to encourage positive road safety behaviours and view the resources page which lead to general insurance and takaful operators’ roadside assistance page to assist motorists in the event of vehicle accident/breakdown or claims process.
In conjunction with the microsite launch, PIAM and MTA have also unveiled a captivating brand film titled “Life’s Precious Moments”. This heartwarming and informative film highlights the importance of safe road behaviour.
#Steadylah Contest: Pledge for Safety and Win
To further engage motorists and celebrate the launch, PIAM and MTA launched a contest titled “#Steadylah’ under its umbrella campaign, #JomLevelUp Your Motor Insurance and Takaful Knowledge. The social media contest found on both PIAM and MTA’s Facebook and Instagram accounts encourages motorists to pledge to drive safely. The first 100 pledgers will receive a RM10 Touch n’ Go credit, while the top 5 most creative pledgers will receive RM100 Touch n’ Go credit. The contest ends on 31 July 2024, and terms and conditions apply.
The general insurance and takaful industry is committed to providing motor policy and certificate holders with the tools and resources they need to navigate Malaysian roads with confidence. The launch of the #JomLevelUp microsite, brand film and contest reinforce this commitment and underscores the industry’s dedication to promoting not only safe driving behaviour but also a positive outlook towards the motor ecosystem.
Kuala Lumpur, 25 Julai 2024 – Persatuan Insurans Am Malaysia (“PIAM”) dan Persatuan Takaful Malaysia (“MTA”), bersama dengan syarikat ahli masing-masing, dengan kerjasama Bank Negara Malaysia (BNM), mengumumkan pelancaran laman sesawang mikro pendidikan komprehensif, filem jenama, dan pertandingan di bawah Program Pendidikan Pengguna #JomLevelUp (CEP) bertujuan untuk memperkasakan pemandu serta menggalakkan pemanduan yang selamat.
Laman sesawang mikro iaitu #JomLevelUp, berperanan sebagai laman sumber informasi utama mengenai pelbagai aspek insurans/takaful kenderaan termasuk maklumat mengenai proses tuntutan. Pengunjung boleh mendapatkan informasi melalui artikel, menonton filem jenama, memuat turun pek pelekat WhatsApp mascot futuristik kempen, Ot-to, untuk menggalakkan tingkah laku keselamatan jalan raya yang positif, dan mendapatkan maklumat mengenai tele bantuan sisi jalan oleh syarikat insurans am dan pengendali takaful am untuk membantu pemandu dalam kejadian kemalangan atau kerosakan kenderaan juga mengenai proses tuntutan.
Sejajar dengan pelancaran laman sesawang mikro ini, PIAM dan MTA turut mengumumkan filem jenama bertajuk “Life’s Precious Moments”. Filem jenama ini yang memberi maklumat dan dan menekankan kepentingan tingkah laku pemanduan yang selamat.
Peraduan #Steadylah: Ikrar untuk Keselamatan dan Menang
Bagi memperkasakan lagi pemandu dan meraikan pelancaran ini, PIAM dan MTA telah mengadakan pertandingan bertajuk “#Steadylah” di bawah kempen, #JomLevelUpYour Motor Insurance and Takaful Knowledge. Pertandingan sosial media media sosial yang terdapat di akaun Facebook dan Instagram PIAM serta MTA menggalakkan pemandu untuk berikrar memandu dengan selamat. Seratus ikrar pertama akan menerima kredit RM10 Touch n’ Go, manakala lima ikrar paling kreatif akan menerima kredit RM100 Touch n’ Go. Pertandingan berakhir pada 31 Julai 2024, dengan terma dan syarat tertentu.
Industri insurans dan Takaful am komited untuk menyediakan pemegang polisi dan sijil kenderaan dengan sumber yang diperlukan untuk rakyat Malaysia. Pelancaran laman sesawang mikro #JomLevelUp, filem jenama, dan pertandingan ini mengukuhkan komitmen dan membuktikan kesungguhan industri dalam menggalakkan tingkah laku pemanduan yang selamat juga pandangan positif terhadap ekosistem kenderaan.
For more information, visit PIAM or MTA social media accounts.
| PIAM Facebook:
PersatuanInsuransAmMalaysia |
MTA Facebook:
MalaysianTakafulAssociation |
| PIAM Instagram:
piam_malaysia |
MTA Instagram:
Malaysiantakafulassociation |
Issued by: PIAM and MTA
| PIAM:
Ms. Susanna G. Simon Manager, Consumer Education, PR & Corporate Communications Tel: 03-2274 7399 MTA: Puan Siti Nor Kamariah Ishak Tel: 0113-747 5361 / 018-355 1427 |
ABOUT PERSATUAN INSURANS AM MALAYSIA (PIAM)
PIAM is the national trade association of all licensed direct and reinsurance companies for general insurance in Malaysia. Currently, PIAM has 23 member companies. More information on PIAM can be obtained from its website: www.piam.org.my.
ABOUT MALAYSIAN TAKAFUL ASSOCIATION (MTA)
Malaysian Takaful Association (MTA) was established on November 2002 under the Societies Act 1966. It is a trade association representing all 18 licensed Takaful and Retakaful operators in the country. The objectives and the powers of MTA are to promote the interests of its members and to inculcate the implementation of self-regulation within the Takaful industry. More information on MTA can be obtained from its website: www.takaful4all.org
